SHRED OR DEAD

SACRIFICIAL LEG RITUAL

So I'll be the first to admit I missed the second week of the #PRONOTPRO Report. But to be fair I was working on a few different things and just sort of ran out of time. In the first report I hinted at a creative project coming to fruition, the video above is that!

In the fall leading to track nationals I had made the SACRIFICIAL LEG RITUAL shirts, Marie from Fix That Bike contacted me about putting our heads together for a collaborative cap and I was so down. Being from Vancouver I've seen her caps around and already knew how sweet they were. So having my design worked onto a cycling cap was pretty much a no-brainer. If you haven't seen the sweet creations they have over at FTB make sure you go over and check them out! 

We made this video to promote the caps, but I wanted to show what the Leg Ritual was to me. Suffering in the name of speed, riding bikes and some weird masochistic tendency that many cyclists seem to possess. The number one Ritual for me is 10 minute repeats on Cypress Mountain here in Vancouver, so this is just that. Hope it makes you want to go out in the rain and suffer!